Privacy Policy

01Who we are

This policy explains how Plug Mode Collective handles personal data when you visit our website, contact us or rent a car from us. Plug Mode Collective is a brand of FFM Car Rental LLC, a company licensed in Dubai under trade licence 1205637. FFM Car Rental LLC decides how and why your data is used and is responsible for it.

We process personal data in line with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and its implementing rules, and with the requirements of the Roads and Transport Authority (RTA) that apply to car rental in Dubai.

02What we collect

When you contact us or ask for a quote

• Your name, phone number, email address and the messages you send us, including on WhatsApp.
• The car, dates, delivery address and services you ask about.

When you rent a car

• Identity and eligibility: passport or Emirates ID, visa or entry stamp where required, date of birth, nationality and residential address.
• Driving documents: driving licence and, where needed, an international driving permit, for you and every additional driver.
• Rental records: the rental agreement, the official RTA contract, handover and return reports, photographs and videos of the car, odometer and fuel readings.
• Payment records: amounts, dates and the payment method used. Card numbers are handled by our payment provider; we do not store full card details.
• Charges linked to the rental: traffic fines, Salik tolls, parking charges and accident or damage reports connected to the car during your rental.
• Vehicle data: our cars may be fitted with tracking and security systems that record location, speed and mileage, used to protect the car and to meet our legal duties.

When you book the Social Media Package

• Photos and videos of you with the car. We only use them for your package unless you give separate written consent to us using them in our own marketing.

When you use this website

• Technical data such as your IP address, browser type and the pages you open, recorded by our hosting and font providers when the page loads.
• We do not currently use advertising or analytics cookies. If we add them, we will ask for your consent first.

03Why we use it

04Who we share it with

We never sell your personal data. We share it only where this is needed for your rental, required by law or agreed with you:

• Authorities: the RTA (including its electronic rental contract system), Dubai Police and other UAE authorities, for example for fines, tolls, accidents and legal requests.
• Insurers and loss adjusters handling a claim involving the car.
• Payment providers and banks that process your payments and refunds.
• Service providers who work for us, such as IT and hosting providers, messaging services (WhatsApp, operated by Meta), photographers for the Social Media Package, and professional advisers.
• Salik and toll operators for tolls incurred during the rental.

Service providers may only use your data to deliver their service to us.

05Transfers outside the UAE

Some of our service providers, for example messaging, email and hosting services, may store data on servers outside the United Arab Emirates. Where this happens we only transfer data as permitted by UAE data-protection law and with appropriate safeguards in place.

06How long we keep it

• Enquiries that do not lead to a rental: up to 12 months after our last contact.
• Rental agreements, reports and payment records: for as long as UAE law requires, including tax and RTA record-keeping rules, and while any fine, claim or dispute from the rental is still open.
• Copies of identity and driving documents: only for as long as needed for the rental and the legal retention period.
• Vehicle tracking data: no longer than 90 days after the rental ends, unless needed for an incident, claim or legal request.

After that, we delete or anonymise the data.

07How we protect it

We limit access to people who need it for their work, use secure services for storage and messaging, and do not store full payment card details. No system is completely secure, but we take reasonable technical and organisational measures to protect your data against loss, misuse and unauthorised access.

08Your rights

Under UAE data-protection law you can ask us to:

• tell you what personal data we hold about you and give you a copy;
• correct data that is wrong or incomplete;
• delete your data where we no longer need it or have no legal reason to keep it;
• restrict or stop certain uses, including direct marketing;
• move data you gave us to another provider, where this applies; and
• withdraw consent you gave us, without affecting anything done before.

Send your request to admin@plugmode.ae. We may ask you to confirm your identity. Some data must be kept by law, for example rental contracts and tax records, even if you ask us to delete it. If you are unhappy with our answer, you can complain to the UAE Data Office.

09Marketing

We only send offers and news if you have agreed to receive them. Every message tells you how to stop them, or you can simply reply "stop" on WhatsApp.

10Changes and contact

We may update this policy when our services or the law change. The date at the top always shows the latest version. Questions about your data go to our team directly: